Jack Axe is a one-of-a-kind outdoor inspired obstacle race designed for gym fanatics and regular jacks. Incorporating aspects from traditional highland games; competitors take the challenge to succeed in obstacles like axe throwing, caber tossing, target accuracy and cross cutting. A 1.5 mile course with 17 obstacles that focuses on strength, endurance, and speed.
The event campaign required many different pieces including web designing, social media ads, event photography, online banners and PPC ads.
Jack Axe had an amazing obstacle course race concept, but needed help spreading their event information to the community.
To capture the intense atmosphere of the highland inspired games using intriguing quick messages (ex. He kicked axe), eye-catching imagery and results-driven language to produce and emotion in the viewer.
Combining high contrast imagery and textured aesthetics, Jack Axe represented a high intensity OCR game of St. Charles, IL.