Creative Marketing and Awesome Web Designers

Right Fit

Client:
Right Fit is an elite training facility that leads people on their journey to becoming and staying fit. Their adult group classes and personal training sessions are carefully designed using interval training programs focused on short periods of high-intensity movement. The end result is both physical ability and confidence in their ability to conquer physical challenges.

Problem:
Even though Right Fit has an amazing program, they were failing to communicate who they were to new clients. With accessibility of gyms on every corner, having the reasoning of WHY RIGHT FIT was crucial. After diving into the business and participating in an intense class it became clear the reason Right Fit is the right fit is because of their process for success.

Mission:
Communicate Right Fit as an elite gym for completing personal goals through visual presentation and verbal training of employees.

Solution:
Being a HIT (high intensity training) facility, we created the visuals to express agility, progression, hard work and community by using upward angles, high contrast imagery, blue highlights and trainer to trainee interactions. To accurately depict the gyms atmosphere, we lead a photo shoot to capture emotion, determination, trainer relationships and the passion people have for Right Fit.

Continuation:
The project continued with poster designs, social media strategies and additional print collateral.

What We Loved About This Project

love

The experience.
We’re a hands-on group, so we took one of their classes. Trust us, we were exhausted!

love

The design.
We loved working with the concept of progression and intensity. Combining both emotions was a blast. 

love

Working with Right Fit.
They’re an amazing group of trainers! Their energy is contagious.

Interested? Say Hello!

Are you interested in our services? We’d love to grab a cup of coffee or meet you at your office to talk about your project. Fill out our form and we’ll schedule a meeting with you!

Right Fit

See it live