Right Fit is an elite training facility that leads people on their journey to becoming and staying fit. Their adult group classes and personal training sessions are carefully designed using interval training programs focused on short periods of high-intensity movement. The end result is both physical ability and confidence in their ability to conquer physical challenges.
Even though Right Fit has an amazing program, they were failing to communicate who they were to new clients. With accessibility of gyms on every corner, having the reasoning of WHY RIGHT FIT was crucial. After diving into the business and participating in an intense class it became clear the reason Right Fit is the right fit is because of their process for success.
Communicate Right Fit as an elite gym for completing personal goals through visual presentation and verbal training of employees.
Being a HIT (high intensity training) facility, we created the visuals to express agility, progression, hard work and community by using upward angles, high contrast imagery, blue highlights and trainer to trainee interactions. To accurately depict the gyms atmosphere, we lead a photo shoot to capture emotion, determination, trainer relationships and the passion people have for Right Fit.
The project continued with poster designs, social media strategies and additional print collateral.